this is secret... shhhhh
this is secret... shhhhh
About Us
We are The What If...? LLC, a startup that democratizes critical thinking and question-asking.
Active curiosity is a mixture of being curious and doing something about it. This could be abstract or concrete, an idea or a startup. We started in 02010 with an idea for a Conference. Now, a few years later, we are working to create multiple platfor(u)ms to ask, create, share. Some of these are open, some are closed. We are working on the following awesome projects, The What If...? Conference, Film Festival, Workshop, Weekend, City, Book, Toolkit, Walk, and a few others that are not defined well enough to put them here.
We are on a mission to change the world by generating active curiosity.
We build various spaces for creative exploration into the unknown. We get groups to talk to 'the other' by crossing disciplines. We uncover hidden connections. We empower everyone to ask questions and do something about them. We encourage divergent thinking to push for better solutions.
We are exploring the world, one "What If...?" at a time.
Contact Us
We're a small company with a lot of passion. Unfortunately, we don't have a lot of time and our gnomes hide our emails under new work. Please excuse us if it takes a second to get back to you.
Press Inquiries and Partnerships // Matt@thewhatifconference.com
Design and Content // Andrew@thewhatifconference.com
Anything Else // WhatIf@thewhatifconference.com
WI? Consulting
We are happy to do consulting! Consider us if you need someone to remix the constraints you're facing, to ask better questions, to inject your group with a little eduprenuership, or to help prepare for the future.
Jobs
Want to work with us? We don't have any openings right now, but we'd love to hear from you. Start a conversation with us!
Hold Your Own
We're close to opening this can of amazing - but not quite ready yet. Let us know that you're interested by filling out an application. Our sign up process is simple, but you will need to fill out a license agreement before you start organizing or we will make it rain fire.
Brand Assets
If you're using our brand somewhere, here are the things you might need to know. Updated: January 13, 02013.
Logo
Our logo is determined per activity. For our business, the last line is LLC. For our Conference, the last line is Conference. Book, Book. You get it.
Don't use our materials in ways that look like a partnership if there is none.
Typography
We use four typefaces: Arial Black, Arial, Chalkduster, and Ampersand.
Arial Black: logo and headingsArial: contentChalkduster: logoAmpersand: fun
Arial Black for Headlines at 50px
Arial Black for Headlines at 30px
Arial Black for Headlines at 20px
Arial for Content at 15px
Colors
We primarily use only three colors. On occasion, we use a few more.
Used for emphasis and our logo.
Used for emphasis and our logo.
Used for backgrounds.
Used for emphasis and our logo.
Used for borders.
Used for borders, and headers.
Used for when the other colors are just too boring.
Used for when the other colors are just too boring.
Message
Our message can be hard to explain. Here are some pointers.
1. Use our materials.
We've struggled so you don't have to too. Look over how we explain events and our business - it should give you a good idea where to start.
2. Keep it simple.
Don't confuse people with long wording or roundabout explanations. Think about the main points, then revise, revise, revise.
3. Fun is fun.
Do you like fun? So does everyone else. Don't make us sound boring.
4. Tell us.
If you find something that tells our story better than we have, let us know!
Last Words
All of these guidelines are important to us. Don't mess them up.
We'll only ask once.
Please don't:
- Display these graphics in a way that implies a relationship, affiliation, or endorsement by The What If...? LLC of your product, service, or business.
- Use these graphics as part of your own product, business, or service's name.
- Alter these graphics in any way, or combine them with any other graphics, without written consent from The What If...? LLC.
Really really.
The Noun Project Attributions
We gladly use The Noun Project for some of our icons. Here's who we thank.
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Evolution designed by Jakob Vogel from The Noun Project
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Question designed by Elves Sousa from The Noun Project
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Share designed by P.J. Onori from The Noun Project
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Bar Graph designed by Juan Pablo Bravo from The Noun Project
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Chair designed by Pochi Soffia from The Noun Project
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Egg designed by Julien Deveaux from The Noun Project
Glyphicons
We also gladly use Glyphicons for some of our icons. Here's who we thank.
Glyphicons Free licensed under CC BY 3.0.